Smartasaker is a Swedish company that specializes in innovative and practical products designed to make everyday life easier. The company offers a wide range of items, including household gadgets, tools for outdoor activities, smart travel accessories, and unique gifts. Smartasaker emphasizes products that solve everyday problems in clever ways, often focusing on sustainability, functionality, and Swedish design. Their inventory includes products developed by independent inventors, making their selection unique and diverse.

For Q1 2024, Smartasaker wanted a brand campaign activation that stretched over various social media platforms. The content was intended to focus on strengthening the SmartaSaker brand by communicating its unique selling points (USPs) and core values.