Sambla helps customers compare interest rates and terms from various lenders, enabling them to find better loan options for personal loans, mortgages, and other types of financing.

The illustrations would explain their services in a clear and engaging way and the goal was to educate users while also reinforcing the Sambla brand. It was essential for the illustrations to align with Sambla's visual identity, adding a layer of personality and with no established illustration style, they were open to developing a new approach. Each illustration needed to feel cohesive as a unified set, even if certain elements were meant to be highlighted individually.