Since 2015, Trailrunning Sweden has been working to strengthen interest in Swedish trail running. They aim to inspire more people to head out into the forest for their training runs and seize the opportunity to experience new environments with their trail shoes on.

Paradiset STHLM is one of four trail runs featured in the "Trails of Sweden" series, held annually in the Paradiset nature reserve, located 20 km south of central Stockholm.

The event's brand identity is characterized by a strong connection to the national reserve, known for its high natural value and largely untouched landscapes. The design incorporates playful elements and bright colors, creating a distinctive presence in the world of trail running and marathons.