The Language of Shapes

NeuroAct

Description

NeuroAct is a brand that specializes in creating educational materials for the field of neuropsychiatry. Their materials are designed to help individuals better understand the complex interplay between neurological and psychiatric conditions, and how they can be effectively treated. With a focus on clarity, simplicity, and innovation, NeuroAct's materials are accessible to a wide range of learners, from students to professionals.

NeuroAct's brand identity is distinctive, featuring a color palette of green, orange, and complementary colors that enhance the clarity of different parts of the brand’s material. The green color symbolizes growth, harmony and balance, while orange represents energy, enthusiasm, and creativity. The NeuroAct logo, featuring a stylized brain with a circuitry design, underscores the brand's expertise in neuropsychiatry and its focus on advanced, science-driven solutions.

Year
2023

Project
Visual Identity

Credits
Agency: Sensibar
Creative Director: Sofie Redtzer
Designer: Minea Lagestam Traynor, Teddy Saxfors